Smart Bidding

Last Updated on 9 months by Admin

Smart Bidding is a set of automated bidding strategies from Google Ads that use machine learning to help you get more conversions or conversion value from your Google Ads campaigns. Smart Bidding strategies set bids for each auction in real time, based on a variety of factors, including your conversion history, auction-time signals, and your budget. This helps you get the most out of your advertising budget and improve your campaign performance.

There are four main Smart Bidding strategies:

  • Target CPA: Sets bids to help you get as many conversions as possible at a specific cost per acquisition (CPA).
  • Target ROAS: Sets bids to help you get as much conversion value as possible at a specific return on ad spend (ROAS).
  • Maximize conversions: Sets bids to help you get as many conversions as possible, regardless of cost.
  • Maximize conversion value: Sets bids to help you get as much conversion value as possible, regardless of cost.

To use Smart Bidding, you need to have at least 30 conversions in your Google Ads account over the past 30 days. You can then choose a Smart Bidding strategy that aligns with your marketing goals and budget.

Here are some of the benefits of using Smart Bidding:

  • Improved campaign performance: Smart Bidding can help you get more conversions or conversion value from your Google Ads campaigns.
  • Reduced time and effort: Smart Bidding automates the bidding process, so you can save time and focus on other aspects of your marketing campaigns.
  • Greater control: Smart Bidding gives you control over your bidding performance through flexible settings and reporting.

If you’re looking for a way to improve your Google Ads campaign performance, Smart Bidding is a great option to consider. It’s easy to use and can help you get more out of your advertising budget.